On the first Friday of every August of every year, beer drinkers around the world gather to celebrate. What? International Beer Day. Why? Because a love so deep and profound and all encompassing warrants its own celebration.
Founded in 2007 in Santa Cruz, US, International Beer Day now spans 207 cities, 80 countries, across 6 continents. It is a day when beer drinkers around the world gather to celebrate the existence of the drinks of all drinks, the amber fluid glorious as a river of gold, the elixir of life that has breathed fire and passion into men and women throughout the globe for years.
Unlike anything that has ever been, or ever will be, beer is (behind water, naturally) the #1 drink in the world. And the reasons for that are manifold: it is tasty, refreshing, after a couple of glasses produces a slightly intoxicating effect, and makes life just a little bit more bearable for the evening. Or morning.
Or week, month, year. Ever heard a beer lover sigh in pleasure with that first white-mustached sip? That’s the sigh of unburdened joy, of life at its realest and most honest, of a gourmand’s life fulfilled.
Do you know how to celebrate this year’s International Beer Day?
Well, we do.
Drink beer. And lots of it.
Okay, but that’s not the only way you’ll celebrate this. First of all, as with all celebrations, there needs to be people. And most importantly, people you love. Then, and only then, are you allowed to gulp down all the bear you’d bought like there’s no tomorrow.
Do you think the Mayans, after their infamous apocalypse prediction, didn’t have something akin to bear day? You bet they did.
International Beer Day takes place in various cafes, bars, breweries, and homes around the globe. On IBD’s website, it clearly says that the “purpose of IBD is threefold:
- To gather with friends and enjoy the deliciousness that is beer.
- To celebrate the dedicated men and women who brew and serve our beer.
- To bring the world together by celebrating the beers of all nations and cultures on this one remarkable day.
Raise your glass to celebrate the heroes behind each tasty brew. Cheers and Happy International Beer Day!”
Besides a brief description of the mission and vision of International Beer Day, some quick facts and info, Hipper brings to you a standard Hipper List™ of original and fun ways of celebrating International Beer Day.
As always, let’s go:
- Try out new, different beers. IBD is a great opportunity for you to sample some of the world’s beers that you perhaps always pass by in the supermarket. Belgian, French, monk-brewed, Austrian? You may even find out that flavoured beers, usually not your thing, are a delight in a class of their own (they’re not, but you can try).
- Have a couple of premium beers with a couple of premium friends. Can you think of anything more fun than a veranda or a balcony, a cold beer on a hot summer day, and lots and lots of laughter?
- Learn something new about beer. A drink that is ever-present, popular and liked worldwide, and you most likely don’t know much about it. How exactly is it made? When did people start drinking beer? Is there any real difference between the beer you buy in a supermarket, and a home-brewed premium beer? Why does beer taste the way it does?
- Get drunk. It is the main, obvious, and very healthy way of spending International Beer Day. Beer may also be a great substitute for food, as it is rich in calories. Not in the long run, though, as you will miss out on all the necessary micro and macronutrients you usually get from food. Plus you may end up becoming an alcoholic. Which, inherently, is not really a good thing to be.
- Go the opposite route. If on the first Friday in August everyone around you is drinking beer, you make it your healthiest day of the year. Start the day out with a smoothie of raw vegetables, go for a run, meditate, do yoga, relax as much as possible, and lift a bit of weights in the afternoon. End it all with a massage and a pondering of the gorgeous summer sunset. No beer in sight. Joke – this item was a spoof. Do yourself a favour, buy a case of beer and get plastered, because all is good in love and war and raging drunkenness.
- Make a single-day celebration into a week-long festival. Stock your fridge with beer, beer, and more beer, and call in sick. Also, you can try breaking into the Guinness Book of Records. In 1977 an American managed to down a litre of beer in 1.3 seconds. Can you do it faster and still manage to look elegant? Beauty lies in the hands of the beerholder.
We’ll end this post with a couple of proverbs and quotes from famous writers and philosophers. Plato once said that “He was a wise man who invented beer.” You see, even 2400 years ago the cult of beer drinking was cultivated.
And it was cultivated by probably one of the most profound thinkers of our era. The Czechs have an incredibly funny proverb regarding beer: “A fine beer may be judged with one sip… but it’s best to be thoroughly sure.” Oscar Wilde, the famous English writer, said that “work is the curse of the drinking classes.”
All told, it is fairly evident that even the best and wisest men of our era enjoyed beer as much as the next man and woman. Celebrate International Beer Day with your loved ones – Heineken and Guinness. You may bring a couple of friends and family members as well, if you insist.
Spend this year’s International Beer Day in a healthy, sound, and classy way. And after that you can start having some actual fun. Turn beer-drinking into an art. Happy International Beer Day!